In addition to the prosperity of the light box advertising industry depends on the prosperity of the market, the aggressiveness of advertising companies of all sizes is also a key factor. Nowadays, the requirements of advertisers are getting higher and higher, and new methods of advertising production are especially endless. The rapid development of China's advertising production industry accepted this change earlier. The domestic advertising production industry is still in sync with foreign countries, from the initial neon lights to light box stickers and inkjet advertising.
Inkjet painting may be so shallow that people in the industry pay attention and favor, but there are only three reasons for it:
First, the operation control is simple, and the production time is fast;
Second, it is very convenient to install and carry;
Third, the advertisement page has a vivid effect, which can create an extraordinary effect.
These three advantages are very suitable for the current social rhythm of the changing information age. Therefore, the most important substrate for inkjet printing is light box cloth.
The light box cloth is a combination of PVC material and net-shaped light guide fiber. It has the characteristics of good flexibility, uniform light transmission, convenient division, splicing, and simple outdoor installation. It is especially suitable for color printing. According to the requirements of outdoor use, the light box cloth can achieve the effects of waterproof, mildew resistance, olefin resistance, cold and heat resistance, and UV resistance. Because the light box cloth has strong typhoon resistance, it is especially suitable for making large outdoor advertising signs. At present, 95% of the large color inkjet light box screens in the Chinese market use light box cloth as the substrate.
According to the light transmittance and the position of the light source, the light box cloth is divided into three types: post-lighting light box cloth, post-lighting light box cloth and grid cloth.
After that, the light box cloth is used to make the rear light source light box, and its light transmittance is generally between 25% and 35%. This kind of light box is more medium and small to the west, and it is mostly used to make roadside light boxes, store door light boxes and indoor publicity light boxes. Generally, the area is relatively small, never exceeding 100 square meters.
The post-lighting light box cloth is used to make the front light source light box, and its light transmittance is generally between 5% and 10%. This type of light box is more and more resistant to typhoons, so it is mostly used to make large outdoor light boxes, such as building billboards, light boxes next to highways, and urban Optimus Prime light boxes. At present, large outdoor light boxes of 100~400 square meters in China mostly use this kind of light cloth.
The grid cloth is designed and made in accordance with typhoon climate areas such as Taiwan and Fujian. Because the surface of this material is densely arranged with many meshes, which can make the wind pass through the surface of the light cloth, it can greatly reduce the pressure of the typhoon on the light box and make the picture more Long-lasting outdoor use effect. Because of this feature, grid cloth is mostly used to make super-large signage advertisements and architectural advertisements.