In addition to the prosperity of the market development, the prosperity of the light box advertising industry, the aggressiveness of advertising companies of all sizes is also a key factor. Nowadays, the requirements of advertisers are getting higher and higher, and the new tricks of advertising production are especially emerging. The rapid development of China's advertising production industry accepted this change earlier. The domestic advertising production industry is still in sync with foreign countries, from the initial neon lights to light box stickers and inkjet advertising.
Inkjet may be too shallow and favored by industry insiders. The reasons are summarized in only three:
First, the operation control is simple, and the production time is fast;
Second, it is very convenient to install and carry;
Third, the effect of the advertisement page is vivid, which can create a super ordinary effect.
These three advantages are very suitable for the changing social rhythm of the information age. Therefore, the most important substrate for printing is the light box cloth.
The light box cloth is made of PVC material and mesh light guide fiber. It has good flexibility, uniform light transmission, easy to divide, splicing, shipping, and simple outdoor installation. It is especially suitable for color printing. According to the requirements of outdoor use, the light box cloth can achieve the effects of waterproof, mildew resistance, vinyl resistance, cold heat resistance, UV resistance and so on. Because the light box cloth is relatively resistant to typhoons, it is especially suitable for making large outdoor advertising signs. At present, 95% of the large-scale color inkjet light box images in the Chinese market use light box cloth as the substrate.
According to the light transmittance and the position of the light source, the light box cloth is divided into three types: after lighting light box cloth, after lighting light box cloth and grid cloth.
After that, the light box cloth is used to make the rear light source light box, and its light transmittance is generally between 25% and 35%. This kind of light box is more middle-sized and more small-scale, and it is mostly used to make roadside light boxes, shop door light boxes and indoor publicity light boxes. The general area is relatively small, never exceeding 100 square meters.
The backlit light box cloth is used to make the front light source light box, and its light transmittance is generally between 5% and 10%. Because such light boxes are more and more resistant to typhoons, they are mostly used to make large outdoor light boxes, such as building billboards, light boxes next to highways, and city Optimus light boxes. At present, most of the large outdoor light boxes between 100 and 400 square meters in China use this type of lamp cloth.